The Pacific Index

Chong runs simulations

Hannah Kendall

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Pacific University senior Zach Chong is simulating 15 years of information in just 13 weeks for his senior project.

Chong, a business major, is running a simulation for his self-created action camera company, “Birds Eye.” Chong and his project partners will explain the performance of their company and outline the business strategies they took to become successful during their presentation on April 25 in Berglund Hall.

Chong and his partners projected 2 years of development, each week throughout his semester, for “Birds Eye,” using the website “Glo-Bus,” or the Global Business Simulation Strategy Game. According to Chong, the website gave “Birds Eye” a score for each “year,” and plotted the company’s success in comparison to other simulated companies. “Birds Eye” tended to fluctuate between being first and second in the class, Chong said.

Everything about “Birds Eye,” from the design of the product to the marketing of it, was carefully created by Chong’s group. After “Glo-bus” scored “Birds Eye,” Chong and his group members would meet together to strategize future plans.

“If you want to be successful, there’s a lot of planning that goes into it,” Chong said.

Chong said the project has illuminated the reality and strain of starting a new business. For Chong, the simulations made business classes start to click. It merged all his business classes into a comprehensive model that he intends on using when he starts his own business.

Chong’s goal is to one day run a company that allows him to train young and up-and-coming basketball players.

Chong said he now recognizes the value of working with others to start a company. Businesses are a collaborative effort and he said that when he starts his own establishment, he wants to surround himself with people who have multiple skill sets.

“Business can be very team oriented,” Chong said. “That’s what I like about it.”

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Chong runs simulations